Marvel’s promotional push for Ant-Man is pretty great.
By Troy-Jeffrey Allen
Ever since director Edgar Wright made a not quite so abrupt departure from the film, haters have been coming out of the woodwork to…well, hate on Ant-Man. But the film is still several months away from release (July 17, 2015, to be exact) with a pre-production period that pre-dated the first Iron Man film. Mix that in with the fact that the movie has a great cast, a solid comedy director in Peyton Reed, and that Marvel prides themselves on being very protective of all their properties (big or…small *hyuck*), and I can’t find too many reasons not to be at least a little curious about Ant-Man.
Now comes the promotional blitz. In particular, a teaser trailer that was released a few days ago…
Too small? (That’s what she said.) Well, Marvel was decent enough to at least give us a normal-sized version after that tease of a teaser…
Which brings us to today. In order to herald the unveiling of the actual Ant-Man trailer, Marvel dropped another teaser. This time in the form of a poster…
Personally, I kind of dig this slightly obvious “small” theme that Marvel Studios is pushing for with this film. It shows that they aren’t afraid to embrace an aspect of the character that has drawn unwarranted criticism. Basically, Ant-Man is a superhero who shrinks down to the size of an ant. So why not have fun with it while making the film’s marketing campaign a somewhat interactive experience (read: get closer and squint)?
Finally, after such pint-sized build-up, the official teaser is here…
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Troy-Jeffrey Allen writes about action/adventure for Action A Go Go. He is a comic book writer whose works include BamnComics.com, The Magic Bullet, Dr. Dremo’s Taphouse of Tall Tales, and the Harvey Award nominated District Comics. In addition, Allen has been a contributing writer for ComicBookBin.com, OfNote Magazine, and ForcesOfGeek.com. His work has been featured in the City Paper, The Baltimore Sun, Bethesda Magazine, The Examiner, and The Washington Post. Yes, he wrote this bio.