Normally some of these marketing tie ins are pretty lame, but this looks pretty cool. Dodge has teamed up with the marketing geniuses promoting the upcoming Star Wars film. The results? Some bad ass looking Dodge Chargers.

This has been done in partnership with Hot Wheels and Uber, strangely enough. What’s not strange is that people in New York will be able to get free rides in these vehicles using the promo code HOTWHEELSFF. Riders will also get a die cast car.

I see no downsides to this at all. Friday is a good time to be an Uber rider in New York City.

Enjoy the photos, and click through the source to see some more.




Star Wars charger 1


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Derek Scarzella is a lone wolf running through the night with a heart full of dynamite and a limitless passion for Action movies and all things awesome. ‘Nuff said.